Website for coaches should be more than just showcasing the services they provide. Your coaching website should help you in getting your target audience interested in working with you.
Having the opportunity to have worked with more than 100 coaching websites, we have structured and gave guidance to create a strategic website that generates business for them. 7 most common coaching website mistakes to avoid are.
Coaching Website Mistake 1: Your website not conveying who you are and whom you serve –
After landing on your website, if your visitors don’t see about who you are, who are your ideal customers, and how you can help them within few seconds chances are they will leave. And you might end up losing a prospecting customer.
You can only grab their attention by showing how you can solve their problems. People will only be interested in looking further once they know what you do is what they are looking for.
Imagine you are looking to buy a yoga mat online, but after landing on the website, you can’t see yoga mat; instead, you see blocks for yoga and straps for yoga. So will you be interested in looking further?
So make sure that your homepage gives a clear message about who you are and what you do in the beginning.
Coaching Website Mistake 2: Too many services to choose from –
If you have too many services, your visitors can get confused.
What you do should help your ideal customers with the solution they are looking for rather than trying to find out from the list of options and choices.
Try to have one solution you provide, you might have 2-3 packages, but the solution needs to be the same.
No one likes to work with someone who is a master of all. People prefer experts.
Imagine you looking for a life coach and landing on a coach website who is into life coaching, financial coaching, and health wellness. Will you want to work with such a coach?
So focus on one solution which you specialize, or you are an expert on.
Coaching Website Mistake 3: No Call-To-Actions –
Call-to-actions are a great way to make your visitors take action.
If your website doesn’t show your visitors with “what next step to take” then chances are there your potential customer will close the tab, which I am sure you can’t afford to, or you don’t want to.
Make sure your website has a clear call-to-action button and try to include it on every page.
Generally, for coaching websites, call-to-actions are used to “book a session with you” or “chat with you”. But you can also use it to increase your subscriber list.
You can click here to know about which call-to-actions you can use for your website https://blog.hubspot.com/marketing/call-to-action-examples.
Coaching Website Mistake 4: Website is loading slow –
If your website doesn’t load within 3 seconds, people will leave. People don’t wait for the websites to load. It also affects how your website ranks in search engines as well.
There can be many reasons why website loads slow, but two of the most common reasons are:
Your Images are not Optimized – A huge number of unoptimized images consume a lot of your webspace, which is one of the most common reasons for a slow website. Try to use images less than 1MB and jpeg format instead of png.
Using bad hosting – Which web hosting you are using plays an essential role in your website performance. Use a hosting company that provides website performance optimization.
Coaching Website Mistake 5: Not giving much value and trying to sell directly –
Don’t try to sell your visitors immediately they land on your website.
Focus on adding value and helping them so that they return to your website again and again.
People first like to get the information and know how you can help them. Take them through your buyer’s journey and let them decide when they want to buy your product.
You can follow the blog of HubSpot to create your buyer’s journey https://blog.hubspot.com/sales/what-is-the-buyers-journey.
Coaching Website Mistake 6: Contents are not connecting well –
“Content is the king” is a well-known proverb. It is your content that gets sales for you.
Keep your content that is simple and natural. Create your copy that speaks about your ideal customer’s challenges.
Do not focus your copy on the process you follow. Instead, write about the challenges and solutions you provide. Your copy should speak about how you can change their life for the better.
Coaching Website Mistake 7: Not using the right images –
People first get attracted visually to your website, and then they gather information.
Images play an important role in getting your visitors attracted if appropriately used. You can improve your visitor’s user experience with the right pictures.
The images you use should speak and reflect your brand message.
That’s it! These are the 7 most common coaching website mistakes to avoid. This can convert your coaching website a powerful tool to generate more leads for your coaching business.